I know I'm a big fat target audience for tons of stuff and I'm good with that. I'm a young woman. I'm white. I'm college educated. I blindly subscribe to the idea that Apple products are it. I require things to be cute. I identify as a liberal and a feminist. I fit into categories and I'm fine with that. Market to me, baby.
I'm happily and enthusiastically participating in these SVA students thesis project.
I found out about this project from Dmitry's blog. He somehow found out they used his #BikeNYC portraits to plot out their target audience. Funny I'm all up in their target audience and of course I'm flattered, excited and down.
I don't know all the rules exactly just yet, but I know I'll be tracking my bike rides for two weeks starting Monday and my patterns (created by my bike rides) will be drawn in pink.
Here's me today wearing pink lipstick, pink pants, pink gloves and rocking my pinkest bicycle.
I'm happily and enthusiastically participating in these SVA students thesis project.
I found out about this project from Dmitry's blog. He somehow found out they used his #BikeNYC portraits to plot out their target audience. Funny I'm all up in their target audience and of course I'm flattered, excited and down.
I don't know all the rules exactly just yet, but I know I'll be tracking my bike rides for two weeks starting Monday and my patterns (created by my bike rides) will be drawn in pink.
Here's me today wearing pink lipstick, pink pants, pink gloves and rocking my pinkest bicycle.
Ha. :) That sounds like a fun project and I'm loving all the pink!
ReplyDeleteI think it is fantastic and brave that you are open about liking things to be cute and being a particular type of consumer; women today are too often shamed for this and it's insane. The MFA project sounds a little confusing to me, but I look forward to reading more about it here.
ReplyDeletePink could not be any other person's color in the upcoming SPOKED battle, Julie! Excited to have you in the game, but hope my mustardy yellow will defeat your hot pink throughout the next two weeks :D Hope the http://iamspoked.com web site makes things clearer now!
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